Twitter as a Marketing Platform
By now, you’ve likely heard at least something about Twitter, the social networking website where users can “tweet” 140 characters at a time. People use Twitter for all kinds of stuff — keeping in...
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Google Me for Reputation Management
Google Me lets users fill out their very own profile, and it was released just a few days ago. Fill out enough information on it, and it’ll likely show up at the bottom of the first page of results...
View ArticleWhat’s the Definition of Social Media?
Last week, MAGNA, Mediabrands’ global media forecasting and investment strategy unit, put out a social media “forecast.” After exploring the question “What IS social media?”, they delivered their...
View ArticleGoogle Helps Make Search and Social Even More Relevant
Technological innovation between search engines and social media seems to have taken somewhat divergent paths in recent years. While search engines and social media have seen some integration, recent...
View ArticleSearch and Social: What is the Long-Term Value?
What is the value of a customer? It is an important to many business owners. Last week, we discussed how both search marketing and social media can provide several benefits including driving awareness...
View ArticleThe Small Business Owner’s Guide to SXSW Interactive (With and Without a Badge)
SXSW Interactive is a five-day festival showcasing innovative and inspiring ideas from some of the top experts in the tech and marketing worlds. No matter what industry you’re in, you are certain to...
View ArticleVisual Content Development for Your Brand
Your brand name is what sets you apart from your competitors in the marketplace. By managing your brand through content creation, your brand has the capability of being a success. There are number of...
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